{"title":"Fine, limp Hair","description":"","products":[{"product_id":"full-shampoo-240ml","title":"Virtue Full Shampoo 240ML","description":"\u003ch2 data-mce-fragment=\"1\"\u003eA sulfate-free shampoo that adds thickness and volume to fine hair.\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This gentle, sulphate-free formula removes impurities and excess oil from the hair and scalp while lifting the roots and plumping strands for weightless, long-lasting body. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat does Virtue Full Shampoo do? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCleanses the hair and scalp with sulfate-free cleansing agents \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLifts the roots for added volume\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAdds density and body to hair strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWho is Virtue Full Shampoo for?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFine or limp hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAll hair types looking for additional volume or density \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat makes Virtue Full Shampoo so unique? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCreates a lightweight lather without stripping or drying out hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIs more effectively utilised by the body when compared to animal sources of keratin \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHelps rebuild and repair hair strands \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e84% of women said their hair felt thicker*\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e87% of women said their hair had more body* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e86% of women said their hair looked fuller* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaping Bunny certified cruelty-free \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44449754022026,"sku":"","price":63.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/virtue_full_shampoo_240ml_png.webp?v=1739505322"},{"product_id":"full-conditioner-200-ml","title":"Virtue Full conditioner 200 ML","description":"\u003ch2 data-mce-fragment=\"1\"\u003eA lightweight conditioner that hydrates and thickens fine hair.\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCondition, thicken and revive your hair with Virtue Full Conditioner. This creamy, lightweight formula deeply hydrates hair while adding thickness to strands. Fine and limp hair is given lasting lift, body and shine. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat does Virtue Full Conditioner do? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDeeply hydrates hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAdds volume and density to strands \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEnhances shine and body\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWho is Virtue Full Conditioner for?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFine or limp hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAll hair types looking for additional volume or density \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat makes Virtue Full Conditioner so unique?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightweight yet effective formula \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThickens hair and adds body \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIs more effectively utilised by the body when compared to animal sources of keratin \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e84% of women said their hair felt thicker* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e87% of women said their hair had more body* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e86% of women said their hair looked fuller* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaping Bunny certified cruelty-free \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44449754054794,"sku":"","price":63.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/virtue_full_conditioner_200ml_png.webp?v=1739505296"},{"product_id":"restorative-mask-150ml","title":"Virtue Restorative Treatment Mask","description":"\u003ch2 data-mce-fragment=\"1\"\u003eA hydrating and shine-boosting mask for dry or damaged hair.\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eGive dry, weak or damaged hair a potent dose of hydration and strength with Virtue Restorative Treatment Mask. This rich and creamy treatment infuses hair with extra care without weighing it down, leaving it soft, hydrated and lustrous. Enriched with first-of-its-kind Alpha-Keratin 60ku, over time this mask will improve hair health and strength. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat does Virtue Restorative Treatment Mask do? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eImmediately hydrates and conditions hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEnhances shine and resiliency \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCreates a silky, soft finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWho is Virtue Restorative Treatment Mask for?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAnyone with damaged hair or hair in need of extra care\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIdeal for dry and dehydrated hair types \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair stressed out by heat styling and chemical treatments \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat makes Virtue Restorative Treatment Mask so unique? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRich formula that won’t weigh down hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEnhances softness, shine, condition and strength \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIs more effectively utilised by the body when compared to animal sources of keratin \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHelps rebuild and repair hair strands \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e97% of women felt their hair was softer after just one use* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e95% of women felt their hair was more moisturized after just one use* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e93% felt their hair was healthier and more nourished after 4 uses* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e95% felt their hair was smoother and silkier after 4 uses* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaping Bunny certified cruelty-free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eWhat are the key ingredients in Virtue Restorative Treatment Mask?\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eAlpha Keratin 60ku\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBaobab Seed Oil\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eDerived from the tree known for its remarkable ability to store water, this silky oil helps keep dry and damaged hair soft and hydrated. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eCystoseira Compressa Extract (Brown Algae)\u003c\/strong\u003e \u003cbr data-mce-fragment=\"1\"\u003eA marine ingredient that provides intensive repair and helps protect against thermal damage.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44449778794634,"sku":"","price":105.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/Screenshot_2025-05-07_184833_a4728cc9-73aa-476e-87a2-6d9d9d32a9ad.png?v=1746608315"},{"product_id":"curl-manifesto-fondant-hydration-essentielle-250ml","title":"Kerastase Curl Manifesto Fondant Hydration Essentielle","description":"\u003cp\u003eThe Curl Manifesto Fondant Hydration Essentielle is a lightweight moisture replenishing conditioner that achieves smooth and conditioned curls with no weigh down.\u003c\/p\u003e\n\u003ch4\u003eBenefits:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe detangling conditioner for curly hair gently detangles stubborn knots and leaves curls shiny, ultra-soft and fully rejuvenated.\u003c\/li\u003e\n\u003cli\u003eThis curl conditioner also tames frizz and protects hair against humidity.\u003c\/li\u003e\n\u003cli\u003eIncrease curl body and fullness while enhancing curl bounce and elasticity now with this conditioner for curly hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":44904343732362,"sku":"","price":76.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/CM_FONDANT_HYDRATATION_WEB.webp?v=1717483551"},{"product_id":"curl-manifesto-cr-me-de-jour-fondamentale-150ml","title":"Kerastase Curl Manifesto Creme De Jour Fondamentale","description":"\u003cp\u003eDaily moisturizing frizz-reducing leave-in for curly, very curly and coily hair. Ultra-lightweight cream that provides hydration and heat protection while reducing frizz.\u003c\/p\u003e\n\u003ch4\u003eBenefits:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreme de Jour Fondamentale curly hair cream detangles, defines \u0026amp; strengthens your curls.\u003c\/li\u003e\n\u003cli\u003eThe anti-frizz cream controls frizz and protects hair from humidity.\u003c\/li\u003e\n\u003cli\u003eThe ultra-lightweight leave-in curly hair cream formula locks in smoothness for more conditioned, bouncy curls with no weigh down.\u003c\/li\u003e\n\u003cli\u003eProtects your hair from heat damage with thermo-protection up to 450° F.\u003c\/li\u003e\n\u003cli\u003eThe perfect styling product for curly hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":44904363163786,"sku":"","price":76.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/CM_CREME_DE_JOUR_WEB.webp?v=1717483406"},{"product_id":"curl-manifesto-refresh-absolu-190ml","title":"Kerastase Curl Manifesto Refresh Absolu","description":"\u003cp\u003eSecond day curl refreshing spray for curly, very curly and coily hair. Lightweight mist instantly rehydrates and reactivates curl definition, shine and bounce between washes.\u003c\/p\u003e\n\u003ch4\u003eBenefits:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe Curl Manifesto Refresh Absolu Spray for curly hair provides instant re-hydration and definition for second-day curls.\u003c\/li\u003e\n\u003cli\u003eThe Refresh Aboslu Curl Hold Spray has a lightweight formula that creates no weigh down or product buildup while reactivating moisture, shape \u0026amp; shine.\u003c\/li\u003e\n\u003cli\u003eDefines curls in-between washes and helps curls to recover their natural pattern.\u003c\/li\u003e\n\u003cli\u003eProtects your curls from humidity and help tame frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":44904368930954,"sku":"","price":76.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/CM_REFRESH_ABSOLU_WEB.webp?v=1717483718"},{"product_id":"densifique-bain-densit-250ml","title":"Kerastase Densifique Bain Densite 250ml","description":"\u003cp\u003eThis daily shampoo is designed for hair fibre experiencing loss of density. Bain Densité strengthens the hair at the fibre and helps awaken dormant follicles to give more texture, substance and resilience to the hair. Body and bounce are restored for hair that appears visibly fuller and thicker-looking.\u003c\/p\u003e\n\u003ch4\u003eBenefits:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eEnhanced bounce \u0026amp; body\u003c\/li\u003e\n\u003cli\u003eHelps awaken dormant follicles of hair\u003c\/li\u003e\n\u003cli\u003eMore texture, substance and resilience\u003c\/li\u003e\n\u003cli\u003eHair looks densified\u003c\/li\u003e\n\u003cli\u003eStrengthens hair fibre\u003c\/li\u003e\n\u003cli\u003eCleanses hair build-up\u003c\/li\u003e\n\u003cli\u003eCreates shiny hair\u003c\/li\u003e\n\u003cli\u003eDevelops fullness through the ends\u003c\/li\u003e\n\u003cli\u003eDistributes resilience beginning at the root\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":44904427487370,"sku":"","price":62.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/BAIN_DENSITE.webp?v=1717729528"},{"product_id":"densifique-fondant-densit-200ml","title":"Kerastase Densifique Fondant Densite 200ml","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eConditioner for fine and thinning hair. 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Enter the Virtue Curl Conditioner. This shine-enhancing, weightless conditioner will help you detangle and care for your curly hair, while also adding life, definition and vibrancy to those coils. It’s formulated to suit all curl patterns and to help your hair stay soft and hydrated all day. Love that.  \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy will I love the Virtue Curl Conditioner?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight hydrating conditioner for curly hair\u003c\/li\u003e\n\u003cli\u003eSuits all curl patterns and types\u003c\/li\u003e\n\u003cli\u003eAdds body and shine\u003c\/li\u003e\n\u003cli\u003eDetangles \u003c\/li\u003e\n\u003cli\u003eLocks in moisture \u003c\/li\u003e\n\u003cli\u003eContains protein for strength \u003c\/li\u003e\n\u003cli\u003eKumquat and grapefruit scent with peppery green and driftwood notes\u003c\/li\u003e\n\u003cli\u003eSilicone-free \u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eWho is the Virtue Curl Conditioner best for?\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis range is designed to suit all curl patterns and types. 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