{"title":"Virtue Labs","description":"","products":[{"product_id":"recovery-conditioner-200ml","title":"Virtue Recovery Conditioner 200ML","description":"\u003ch2 data-mce-fragment=\"1\"\u003eA rich conditioner to repair damaged and dry hair.\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHydrate, soften and renew dry, damaged and dehydrated hair with Virtue Recovery Conditioner. With a rich formula that glides through hair and easily rinses out, this conditioner enhances softness, shine and manageability while repairing damaged lengths and brittle ends. Enriched with first-of-its-kind Alpha-Keratin 60ku, Virtue Recovery Conditioner treats and repairs damaged hair while infused it with softness and hydration.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat does Virtue Recovery Conditioner do?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eInfuses hair with hydration and nourishment \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEnhances manageability, shine and softness \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRepairs damage caused by heat, chemicals and colour treatments \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFills in cracks in the hair cuticle with pure human keratin for a smooth, healthy finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWho is Virtue Recovery Conditioner for?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAnyone with damaged hair or hair in need of extra care\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIdeal for dry and dehydrated hair types \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair stressed out by heat styling and chemical treatments \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat makes Virtue Recovery Conditioner so unique? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRich formula that easily rinses out \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIs more effectively utilised by the body when compared to animal sources of keratin \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHelps rebuild and repair hair strands \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e97% of women said their hair felt softer after just one use*\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e97% of women felt their hair was less damaged*\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e91% of women felt their hair was more manageable* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaping Bunny certified cruelty-free \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44449753792650,"sku":"","price":63.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/NJACM5eQ.webp?v=1739505349"},{"product_id":"smooth-shampoo-200-ml","title":"Virtue Smooth Shampoo 200mL","description":"\u003cp data-mce-fragment=\"1\"\u003eCleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat does Virtue Smooth Shampoo do? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eGently cleanses the hair and scalp \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReduces frizz \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSeals in shine and moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWho is Virtue Smooth Shampoo for?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAll hair types, especially frizz-prone \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIdeal for wavy and curly hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat makes Virtue Smooth Shampoo so unique?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSmooths rough hair cuticles \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReduces friction between strands \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIs more effectively utilised by the body when compared to animal sources of keratin \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHelps rebuild and repair hair strands \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e97% of women said their hair looked smoother.* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e97% of women said their hair looked healthier.* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e80% of women felt their hair looked smoother and more hydrated.** \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaping Bunny certified cruelty-free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat are the key ingredients in Virtue Smooth Shampoo?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eAlpha Keratin 60ku\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eGotu Kola\u003c\/strong\u003e \u003cbr data-mce-fragment=\"1\"\u003eAn Indian herb that promotes strength, smoothness and shine. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003ePhospholipids\u003c\/strong\u003e \u003cbr data-mce-fragment=\"1\"\u003eSoybean-derived extracts that help protect against humidity and fight frizz. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003ePink Pomelo\u003c\/strong\u003e \u003cbr data-mce-fragment=\"1\"\u003eThis fruit extract is rich in Vitamins A, C and B1, as well as zinc, helping to add life and vitality to hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44449753956490,"sku":"","price":63.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/virtue_smooth_shampoo_240ml_png.png?v=1742508222"},{"product_id":"full-shampoo-240ml","title":"Virtue Full Shampoo 240ML","description":"\u003ch2 data-mce-fragment=\"1\"\u003eA sulfate-free shampoo that adds thickness and volume to fine hair.\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This gentle, sulphate-free formula removes impurities and excess oil from the hair and scalp while lifting the roots and plumping strands for weightless, long-lasting body. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat does Virtue Full Shampoo do? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCleanses the hair and scalp with sulfate-free cleansing agents \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLifts the roots for added volume\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAdds density and body to hair strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWho is Virtue Full Shampoo for?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFine or limp hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAll hair types looking for additional volume or density \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat makes Virtue Full Shampoo so unique? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCreates a lightweight lather without stripping or drying out hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIs more effectively utilised by the body when compared to animal sources of keratin \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHelps rebuild and repair hair strands \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e84% of women said their hair felt thicker*\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e87% of women said their hair had more body* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e86% of women said their hair looked fuller* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaping Bunny certified cruelty-free \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44449754022026,"sku":"","price":63.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/virtue_full_shampoo_240ml_png.webp?v=1739505322"},{"product_id":"full-conditioner-200-ml","title":"Virtue Full conditioner 200 ML","description":"\u003ch2 data-mce-fragment=\"1\"\u003eA lightweight conditioner that hydrates and thickens fine hair.\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCondition, thicken and revive your hair with Virtue Full Conditioner. This creamy, lightweight formula deeply hydrates hair while adding thickness to strands. Fine and limp hair is given lasting lift, body and shine. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat does Virtue Full Conditioner do? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDeeply hydrates hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAdds volume and density to strands \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEnhances shine and body\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWho is Virtue Full Conditioner for?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFine or limp hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAll hair types looking for additional volume or density \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat makes Virtue Full Conditioner so unique?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightweight yet effective formula \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThickens hair and adds body \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIs more effectively utilised by the body when compared to animal sources of keratin \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e84% of women said their hair felt thicker* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e87% of women said their hair had more body* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e86% of women said their hair looked fuller* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaping Bunny certified cruelty-free \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44449754054794,"sku":"","price":63.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/virtue_full_conditioner_200ml_png.webp?v=1739505296"},{"product_id":"restorative-mask-50-ml","title":"Virtue Restorative Mask 50mL","description":"\u003ch2 data-mce-fragment=\"1\"\u003eA hydrating and shine-boosting mask for dry or damaged hair.\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eGive dry, weak or damaged hair a potent dose of hydration and strength with Virtue Restorative Treatment Mask. This rich and creamy treatment infuses hair with extra care without weighing it down, leaving it soft, hydrated and lustrous. Enriched with first-of-its-kind Alpha-Keratin 60ku, over time this mask will improve hair health and strength. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat does Virtue Restorative Treatment Mask do? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eImmediately hydrates and conditions hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEnhances shine and resiliency \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCreates a silky, soft finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWho is Virtue Restorative Treatment Mask for?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAnyone with damaged hair or hair in need of extra care\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIdeal for dry and dehydrated hair types \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair stressed out by heat styling and chemical treatments \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat makes Virtue Restorative Treatment Mask so unique? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRich formula that won’t weigh down hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEnhances softness, shine, condition and strength \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIs more effectively utilised by the body when compared to animal sources of keratin \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHelps rebuild and repair hair strands \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e97% of women felt their hair was softer after just one use* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e95% of women felt their hair was more moisturized after just one use* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e93% felt their hair was healthier and more nourished after 4 uses* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e95% felt their hair was smoother and silkier after 4 uses* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaping Bunny certified cruelty-free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eWhat are the key ingredients in Virtue Restorative Treatment Mask?\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eAlpha Keratin 60ku\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBaobab Seed Oil\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eDerived from the tree known for its remarkable ability to store water, this silky oil helps keep dry and damaged hair soft and hydrated. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eCystoseira Compressa Extract (Brown Algae)\u003c\/strong\u003e \u003cbr data-mce-fragment=\"1\"\u003eA marine ingredient that provides intensive repair and helps protect against thermal damage.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44449754153098,"sku":"","price":51.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/Screenshot_2025-05-07_184833.png?v=1746608025"},{"product_id":"virtue-labs-healing-oil","title":"Virtue Labs Healing Oil","description":"\u003ch2 data-mce-fragment=\"1\"\u003eA multi-tasking hair oil to repair, protect and hydrate hair.\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDeliver lightweight shine, softness and hydration to your hair with Virtue Healing Oil. Formulated with a blend of nourishing oils plus Virtue’s first-of-its-kind Alpha Keratin 60ku protein, this oil repairs, strengthens and protects with a silky, light formula that won't ever weigh hair down.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat does Virtue Healing Oil do? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSoftens and hydrates \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAdds a glossy finish \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHelps repair damage to the hair fiber \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eProtects against damage caused by environmental factors\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCan be used as a pre-styling treatment or a finishing serum\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWho is Virtue Healing Oil for?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAll hair types in need of extra hydration or repair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDull, dry and damaged hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSafe for coloured and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat sets Virtue Healing Oil apart?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear formula that won’t alter hair colour \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightweight finish \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eVitamin E protects hair against environmental aggressors\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eInfused with Tahitian gardenia extract and Kalahari melon seed oil\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIs more effectively utilised by the body when compared to animal sources of keratin \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHelps rebuild and repair hair strands \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSafe for color-treated and chemically-treated hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaping Bunny certified cruelty-free \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e50ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44449754382474,"sku":"","price":66.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/virtue_oil_500_png.png?v=1742442520"},{"product_id":"smooth-conditoner-200ml","title":"Virtue Smooth Conditioner 200mL","description":"\u003ch2 data-mce-fragment=\"1\"\u003eA hydrating conditioner that smooths hair and reduces frizz, in a mini size.\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAdd hydration, softness and shine while minimising frizz with Virtue Smooth Conditioner. This moisture-rich formula smoothes down rough cuticles and reduces friction between strands, to target frizz at the source. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat does Virtue Smooth Conditioner do? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReduces frizz \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eProtects against humidity \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSeals in shine and moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWho is Virtue Smooth Conditioner for? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIdeal for wavy and curly hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat makes Virtue Smooth Conditioner so unique? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSmooths rough hair cuticles \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReduces friction between strands \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIs more effectively utilised by the body when compared to animal sources of keratin \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHelps rebuild and repair hair strands \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e97% of women said their hair looked healthier.* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e80% of women felt their hair looked smoother and more hydrated.** \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaping Bunny certified cruelty-free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat are the key ingredients in Virtue Smooth Conditioner?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eAlpha Keratin 60ku\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eShea Butter\u003c\/strong\u003e \u003cbr data-mce-fragment=\"1\"\u003eA richly hydrating butter that melts into hair, smoothing, softening and conditioning. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003ePhospholipids\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eSoybean-derived extracts that help protect against humidity and fight frizz. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003ePink Pomelo\u003c\/strong\u003e \u003cbr data-mce-fragment=\"1\"\u003eThis fruit extract is rich in Vitamins A, C and B1, as well as zinc, helping to add life and vitality to hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44449778696330,"sku":"","price":63.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/virtue_smooth_conditioner_200ml_png.png?v=1742508096"},{"product_id":"restorative-mask-150ml","title":"Virtue Restorative Treatment Mask","description":"\u003ch2 data-mce-fragment=\"1\"\u003eA hydrating and shine-boosting mask for dry or damaged hair.\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eGive dry, weak or damaged hair a potent dose of hydration and strength with Virtue Restorative Treatment Mask. This rich and creamy treatment infuses hair with extra care without weighing it down, leaving it soft, hydrated and lustrous. Enriched with first-of-its-kind Alpha-Keratin 60ku, over time this mask will improve hair health and strength. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat does Virtue Restorative Treatment Mask do? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eImmediately hydrates and conditions hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEnhances shine and resiliency \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCreates a silky, soft finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWho is Virtue Restorative Treatment Mask for?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAnyone with damaged hair or hair in need of extra care\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIdeal for dry and dehydrated hair types \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair stressed out by heat styling and chemical treatments \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat makes Virtue Restorative Treatment Mask so unique? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRich formula that won’t weigh down hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEnhances softness, shine, condition and strength \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIs more effectively utilised by the body when compared to animal sources of keratin \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHelps rebuild and repair hair strands \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e97% of women felt their hair was softer after just one use* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e95% of women felt their hair was more moisturized after just one use* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e93% felt their hair was healthier and more nourished after 4 uses* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e95% felt their hair was smoother and silkier after 4 uses* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaping Bunny certified cruelty-free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eWhat are the key ingredients in Virtue Restorative Treatment Mask?\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eAlpha Keratin 60ku\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBaobab Seed Oil\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eDerived from the tree known for its remarkable ability to store water, this silky oil helps keep dry and damaged hair soft and hydrated. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eCystoseira Compressa Extract (Brown Algae)\u003c\/strong\u003e \u003cbr data-mce-fragment=\"1\"\u003eA marine ingredient that provides intensive repair and helps protect against thermal damage.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44449778794634,"sku":"","price":105.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/Screenshot_2025-05-07_184833_a4728cc9-73aa-476e-87a2-6d9d9d32a9ad.png?v=1746608315"},{"product_id":"recovery-shampoo-240ml","title":"Virtue Recovery Shampoo","description":"\u003ch2 data-mce-fragment=\"1\"\u003eA sulfate-free shampoo for damaged, stressed or dehydrated hair.\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCleanse, repair and nourish your hair with Virtue Recovery Shampoo. This gentle sulphate-free formula removes dirt, oil and product buildup from hair while repairing damage and enhancing softness, suppleness and hydration. Enriched with first-of-its-kind Alpha-Keratin 60ku, this shampoo treats and repairs damaged hair while leaving it clean and fresh.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat does Virtue Recovery Shampoo do? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRemoves daily product build-up and oil with sulphate-free cleansing agents\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRepairs damage caused by heat, chemicals and colour treatments \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFills in cracks in the hair cuticle with pure human keratin for a smooth, healthy finish \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eImproves softness, suppleness and hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWho is Virtue Recovery Shampoo for?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAnyone with damaged hair or hair in need of extra care \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIdeal for dry and dehydrated hair types \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHair stressed out by heat styling and chemical treatments \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat makes Virtue Recovery Shampoo so unique? \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eContains Alpha \u003ca href=\"https:\/\/www.adorebeauty.com.au\/p\/virtue\/virtue-recovery-shampoo-240ml.html\" rel=\"noopener\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.adorebeauty.com.au\/p\/virtue\/virtue-recovery-shampoo-240ml.html\" target=\"_blank\"\u003eKeratin \u003c\/a\u003e60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIs more effectively utilised by the body when compared to animal sources of keratin \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHelps rebuild and repair hair strands \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e97% of women said their hair felt softer after just one use* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e97% of women felt their hair was less damaged* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e91% of women felt their hair was more manageable* \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaping Bunny certified cruelty-free \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44449779220618,"sku":"","price":63.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/Ch9ttGHA.png?v=1742513362"},{"product_id":"virtue-smooth-conditioner-500ml","title":"Virtue Smooth Conditioner 500mL","description":"\u003ch2\u003eA hydrating conditioner that smooths hair and reduces frizz, in a mini size.\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAdd hydration, softness and shine while minimising frizz with\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.adorebeauty.com.au\/b\/virtue.html\"\u003e\u003cb\u003e\u003cu\u003eVirtue\u003c\/u\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eSmooth Conditioner. This moisture-rich formula smoothes down rough cuticles and reduces friction between strands, to target frizz at the source. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat does Virtue Smooth Conditioner do?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eReduces frizz \u003c\/li\u003e\n\u003cli\u003eProtects against humidity \u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho is Virtue Smooth Conditioner for?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair \u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat makes Virtue Smooth Conditioner so unique?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths rough hair cuticles \u003c\/li\u003e\n\u003cli\u003eReduces friction between strands \u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin \u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands \u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.* \u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.** \u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil \u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003c\/li\u003e\n\u003cli\u003e500ml \u003c\/li\u003e\n\u003cli\u003eAlso available in 60ml and 200ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat are the key ingredients in Virtue Smooth Conditioner?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha Keratin 60ku\u003c\/strong\u003e\u003cbr\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e\u003cbr\u003eA richly hydrating butter that melts into hair, smoothing, softening and conditioning.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhospholipids\u003c\/strong\u003e\u003cbr\u003eSoybean-derived extracts that help protect against humidity and fight frizz.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePink Pomelo\u003c\/strong\u003e\u003cbr\u003eThis fruit extract is rich in Vitamins A, C and B1, as well as zinc, helping to add life and vitality to hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":47852426985610,"sku":null,"price":134.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/VIRTUE_Smooth_Conditioner_500ml_001.png?v=1774050221"},{"product_id":"virtue-smooth-shampoo-500ml","title":"Virtue Smooth Shampoo 500mL","description":"\u003ch2\u003eA sulphate-free shampoo for frizzy, unruly hair, in a jumbo size.\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCleanse, soften and add shine to curly, wavy or frizzy hair with\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.adorebeauty.com.au\/b\/virtue.html\"\u003e\u003cb\u003e\u003cu\u003eVirtue\u003c\/u\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eSmooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat does Virtue Smooth Shampoo do?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp \u003c\/li\u003e\n\u003cli\u003eReduces frizz \u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho is Virtue Smooth Shampoo for?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone \u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair \u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat makes Virtue Smooth Shampoo so unique?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths rough hair cuticles \u003c\/li\u003e\n\u003cli\u003eReduces friction between strands \u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair \u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin \u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands \u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.* \u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.* \u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.** \u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil \u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003c\/li\u003e\n\u003cli\u003e500ml \u003c\/li\u003e\n\u003cli\u003eAlso available in 60ml and 240ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat are the key ingredients in Virtue Smooth Shampoo?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha Keratin 60ku\u003c\/strong\u003e\u003cbr\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGotu Kola\u003c\/strong\u003e\u003cbr\u003eAn Indian herb that promotes strength, smoothness and shine.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhospholipids\u003c\/strong\u003e\u003cbr\u003eSoybean-derived extracts that help protect against humidity and fight frizz.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePink Pomelo\u003c\/strong\u003e\u003cbr\u003eThis fruit extract is rich in Vitamins A, C and B1, as well as zinc, helping to add life and vitality to hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":47852430065802,"sku":null,"price":114.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/VIRTUE_Smooth_Shampoo_500ml_001.png?v=1774050380"},{"product_id":"virtue-curl-conditioner-500ml","title":"Virtue Curl Conditioner 500mL","description":"\u003ch2\u003eA moisturising conditioner that won’t weigh down curly hair. \u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCurly hair is fabulous, if you ask us, but it’s also picky. Enter the Virtue Curl Conditioner. This shine-enhancing, weightless conditioner will help you detangle and care for your curly hair, while also adding life, definition and vibrancy to those coils. It’s formulated to suit all curl patterns and to help your hair stay soft and hydrated all day. Love that.  \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy will I love the Virtue Curl Conditioner?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight hydrating conditioner for curly hair\u003c\/li\u003e\n\u003cli\u003eSuits all curl patterns and types\u003c\/li\u003e\n\u003cli\u003eAdds body and shine\u003c\/li\u003e\n\u003cli\u003eDetangles \u003c\/li\u003e\n\u003cli\u003eLocks in moisture \u003c\/li\u003e\n\u003cli\u003eContains protein for strength \u003c\/li\u003e\n\u003cli\u003eKumquat and grapefruit scent with peppery green and driftwood notes\u003c\/li\u003e\n\u003cli\u003eSilicone-free \u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eWho is the Virtue Curl Conditioner best for?\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis range is designed to suit all curl patterns and types. If you’re after healthy, hydrated curls, we’d invite you to step this way. Virtue products are all made without sulfates, parabens, phthalates, colours and dyes. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eHow should I use the Virtue Curl Conditioner?\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAfter washing your hair, work this conditioner through evenly, and concentrate on the lengths and ends of your hair. Leave it in for a few minutes, and rinse. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eKey ingredients:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAlpha Keratin 60ku, to heal the hair and add strength\u003c\/li\u003e\n\u003cli\u003eJojoba oil, for shine, hydration and shine\u003c\/li\u003e\n\u003cli\u003eCarob gum, to lock in moisture\u003c\/li\u003e\n\u003cli\u003eOlive oil, to aid in detangling \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":47852434358410,"sku":null,"price":134.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/Screenshot2026-03-21104132.png?v=1774050660"},{"product_id":"virtue-curl-shampoo-500ml","title":"Virtue Curl Shampoo 500mL","description":"\u003ch2\u003eA gentle, caring shampoo to add bounce and shine to curly hair. \u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003eThis one goes out to our curly-headed friends, our coily-haired honeys. The Virtue \u003c\/span\u003e\u003cspan\u003eCurl Shampoo has been formulated especially for curly hair of all types, and it’s set to heal and protect your hair as it cleanses. You can expect soft, bouncy, resilient hair, thanks to its high moisture content and Virtue’s own Alpha Keratin 60ku protein. Great stuff. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy will I love the Virtue Curl Shampoo?\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free shampoo for curly hair\u003c\/li\u003e\n\u003cli\u003eCleanses and cares for all curl patterns\u003c\/li\u003e\n\u003cli\u003eAdds shine and bounce\u003c\/li\u003e\n\u003cli\u003eHelps with detangling \u003c\/li\u003e\n\u003cli\u003eContains protein for strength \u003c\/li\u003e\n\u003cli\u003eKumquat and grapefruit scent with peppery green and driftwood notes\u003c\/li\u003e\n\u003cli\u003eSilicone-free \u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eWho is the Virtue Curl Shampoo best for?\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003eThis range is designed to suit all curl patterns and types. If you’re after healthy, hydrated curls, we’d invite you to step this way. Virtue products are all made without sulfates, parabens, phthalates, colours and dyes. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eHow should I use the Virtue Curl Shampoo?\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003eThis shampoo works best when it’s emulsified with a little water, so you’ll want to dispense it into your palm, add some water, and work it between your hands until a rich lather forms. From there, apply to your hair and scalp, massage in, rinse, and repeat if you’d like. Follow with conditioner. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eKey ingredients:\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlpha Keratin 60ku, to heal the hair and add strength\u003c\/li\u003e\n\u003cli\u003eJojoba oil, for shine, hydration and shine\u003c\/li\u003e\n\u003cli\u003eCarob gum, to lock in moisture\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":47852439371914,"sku":null,"price":114.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/13711916-7834973184526191.png?v=1774050833"}],"url":"https:\/\/i-am-hair-store.myshopify.com\/collections\/virtue-labs-1.oembed","provider":"I Am Hair","version":"1.0","type":"link"}