{"product_id":"virtue-curl-shampoo-500ml","title":"Virtue Curl Shampoo 500mL","description":"\u003ch2\u003eA gentle, caring shampoo to add bounce and shine to curly hair. \u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003eThis one goes out to our curly-headed friends, our coily-haired honeys. The Virtue \u003c\/span\u003e\u003cspan\u003eCurl Shampoo has been formulated especially for curly hair of all types, and it’s set to heal and protect your hair as it cleanses. You can expect soft, bouncy, resilient hair, thanks to its high moisture content and Virtue’s own Alpha Keratin 60ku protein. Great stuff. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy will I love the Virtue Curl Shampoo?\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free shampoo for curly hair\u003c\/li\u003e\n\u003cli\u003eCleanses and cares for all curl patterns\u003c\/li\u003e\n\u003cli\u003eAdds shine and bounce\u003c\/li\u003e\n\u003cli\u003eHelps with detangling \u003c\/li\u003e\n\u003cli\u003eContains protein for strength \u003c\/li\u003e\n\u003cli\u003eKumquat and grapefruit scent with peppery green and driftwood notes\u003c\/li\u003e\n\u003cli\u003eSilicone-free \u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eWho is the Virtue Curl Shampoo best for?\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003eThis range is designed to suit all curl patterns and types. If you’re after healthy, hydrated curls, we’d invite you to step this way. Virtue products are all made without sulfates, parabens, phthalates, colours and dyes. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eHow should I use the Virtue Curl Shampoo?\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003eThis shampoo works best when it’s emulsified with a little water, so you’ll want to dispense it into your palm, add some water, and work it between your hands until a rich lather forms. From there, apply to your hair and scalp, massage in, rinse, and repeat if you’d like. Follow with conditioner. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eKey ingredients:\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlpha Keratin 60ku, to heal the hair and add strength\u003c\/li\u003e\n\u003cli\u003eJojoba oil, for shine, hydration and shine\u003c\/li\u003e\n\u003cli\u003eCarob gum, to lock in moisture\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":47852439371914,"sku":null,"price":114.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/13711916-7834973184526191.png?v=1774050833","url":"https:\/\/i-am-hair-store.myshopify.com\/products\/virtue-curl-shampoo-500ml","provider":"I Am Hair","version":"1.0","type":"link"}