{"product_id":"virtue-smooth-shampoo-500ml","title":"Virtue Smooth Shampoo 500mL","description":"\u003ch2\u003eA sulphate-free shampoo for frizzy, unruly hair, in a jumbo size.\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCleanse, soften and add shine to curly, wavy or frizzy hair with\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.adorebeauty.com.au\/b\/virtue.html\"\u003e\u003cb\u003e\u003cu\u003eVirtue\u003c\/u\u003e\u003c\/b\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eSmooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat does Virtue Smooth Shampoo do?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp \u003c\/li\u003e\n\u003cli\u003eReduces frizz \u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho is Virtue Smooth Shampoo for?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone \u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair \u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat makes Virtue Smooth Shampoo so unique?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths rough hair cuticles \u003c\/li\u003e\n\u003cli\u003eReduces friction between strands \u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair \u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin \u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands \u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.* \u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.* \u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.** \u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil \u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003c\/li\u003e\n\u003cli\u003e500ml \u003c\/li\u003e\n\u003cli\u003eAlso available in 60ml and 240ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat are the key ingredients in Virtue Smooth Shampoo?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha Keratin 60ku\u003c\/strong\u003e\u003cbr\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGotu Kola\u003c\/strong\u003e\u003cbr\u003eAn Indian herb that promotes strength, smoothness and shine.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhospholipids\u003c\/strong\u003e\u003cbr\u003eSoybean-derived extracts that help protect against humidity and fight frizz.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePink Pomelo\u003c\/strong\u003e\u003cbr\u003eThis fruit extract is rich in Vitamins A, C and B1, as well as zinc, helping to add life and vitality to hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":47852430065802,"sku":null,"price":114.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/2216\/7690\/files\/VIRTUE_Smooth_Shampoo_500ml_001.png?v=1774050380","url":"https:\/\/i-am-hair-store.myshopify.com\/products\/virtue-smooth-shampoo-500ml","provider":"I Am Hair","version":"1.0","type":"link"}