Virtue Volumising Primer

A pre-styling mist to prep and protect hair.

Get grip, without the grit with Virtue Volumising Primer. Ideal for creating the perfect foundation for any hairstyle, this lightweight priming spray builds, lifts and sets hair with just the right amount of natural volume, while protecting against heat and environmental damage. Enriched with the first-of-its-kind Alpha Keratin 60ku, weakened and damaged hair is strengthened and repaired over time.

What does Virtue Volumising Primer do?

• Gives hair a pre-styling boost 
• Adds natural volume and body 
• Creates a base for styles to last all day 
• Strengthens hair over time

Who is Virtue Volumising Primer for?

• Anyone who wants to give their hair extra support before styling
• Great for those with fine or flat hair sensitive to product buildup 
• Safe for colour- and chemically-treated hair

Why Will I Love Virtue Volumising Primer?

• Lightweight non-aerosol mist 
• Proteins add body to hair 
• No stickiness or build-up on hair 
• Contains Alpha Keratin 60ku, derived from ethically sourced human hair
• Is more effectively utilised by the body when compared to animal sources of keratin 
• Helps rebuild and repair hair strands 
• After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style* 
• 8 hours after first application, 94% of women said their style bounced back and restyled easier* 
• After only 3 uses, 100% of women felt their hair was less limp* 
• With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull* 
• Fragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil 
• Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten 
• Leaping Bunny certified cruelty-free 
• 150ml