Full Shampoo 240ML

A sulfate-free shampoo that adds thickness and volume to fine hair.

Cleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This gentle, sulphate-free formula removes impurities and excess oil from the hair and scalp while lifting the roots and plumping strands for weightless, long-lasting body. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.

What does Virtue Full Shampoo do?

• Cleanses the hair and scalp with sulfate-free cleansing agents 
• Lifts the roots for added volume
• Adds density and body to hair strands

Who is Virtue Full Shampoo for?

• Fine or limp hair
• All hair types looking for additional volume or density 
• Safe for colour- and chemically-treated hair

What makes Virtue Full Shampoo so unique?

• Creates a lightweight lather without stripping or drying out hair 
• Contains Alpha Keratin 60ku, derived from ethically sourced human hair 
• Is more effectively utilised by the body when compared to animal sources of keratin 
• Helps rebuild and repair hair strands 
• 84% of women said their hair felt thicker*
• 87% of women said their hair had more body* 
• 86% of women said their hair looked fuller* 
• Fragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil 
• Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten 
• Leaping Bunny certified cruelty-free