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I Am Hair

Restorative Mask 150ML

Regular price $100.00 AUD
Regular price Sale price $100.00 AUD
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A hydrating and shine-boosting mask for dry or damaged hair.


Give dry, weak or damaged hair a potent dose of hydration and strength with Virtue Restorative Treatment Mask. This rich and creamy treatment infuses hair with extra care without weighing it down, leaving it soft, hydrated and lustrous. Enriched with first-of-its-kind Alpha-Keratin 60ku, over time this mask will improve hair health and strength. 


What does Virtue Restorative Treatment Mask do?

  • Immediately hydrates and conditions hair 
  • Enhances shine and resiliency 
  • Creates a silky, soft finish


Who is Virtue Restorative Treatment Mask for?

  • Anyone with damaged hair or hair in need of extra care
  • Ideal for dry and dehydrated hair types 
  • Hair stressed out by heat styling and chemical treatments 
  • Safe for colour- and chemically-treated hair


What makes Virtue Restorative Treatment Mask so unique?

  • Rich formula that won’t weigh down hair 
  • Enhances softness, shine, condition and strength 
  • Contains Alpha Keratin 60ku, derived from ethically sourced human hair 
  • Is more effectively utilised by the body when compared to animal sources of keratin 
  • Helps rebuild and repair hair strands 
  • 97% of women felt their hair was softer after just one use* 
  • 95% of women felt their hair was more moisturized after just one use* 
  • 93% felt their hair was healthier and more nourished after 4 uses* 
  • 95% felt their hair was smoother and silkier after 4 uses* 
  • Fragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods
  • Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten 
  • Leaping Bunny certified cruelty-free 


What are the key ingredients in Virtue Restorative Treatment Mask?

  • Alpha Keratin 60ku
    This innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.

  • Baobab Seed Oil
    Derived from the tree known for its remarkable ability to store water, this silky oil helps keep dry and damaged hair soft and hydrated.

  • Cystoseira Compressa Extract (Brown Algae)
    A marine ingredient that provides intensive repair and helps protect against thermal damage.